News – Alliance Flooring, Inc

May 07

Floor Xpo Joins CarpetsPlus COLORTILE

By Alliance Flooring New Member

Chattanooga, TN — Michael Smith, owner of Floor Xpo in Conroe, TX, has joined our Alliance Flooring family as a new CarpetsPlus COLORTILE member! His right hand, manager Christie Witherspoon, attended our 2026 Innovate Convention in San Antonio and after…

May 06

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Diamond’s Home Furnishings Joins CarpetsPlus COLORTILE

By Alliance Flooring New Member

Chattanooga, TN — Rose Hilliard, owner of Diamond's Home Furnishings in Winnsboro, LA has joined our Alliance Flooring family as a new CarpetsPlus COLORTILE member! After discussing options with us and learning about us from other members, she made the…

Apr 09

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Alliance Flooring Focuses on Education and Learning for 2026

By Alliance Flooring Convention

San Antonio, TX — The 29th annual Alliance Flooring Convention took place March 28–31 at the JW Marriott Hill Country in San Antonio, Texas. This year’s theme, “Innovate,” was reflected in several new programs and initiatives designed to build on…

Apr 03

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WIFI Holds Roundtable Discussion at Alliance Flooring Convention

By Alliance Flooring Connecting, Convention

San Antonio, TX — 4/3/26 Alliance Flooring's woman flooring retailers and suppliers met recently in San Antonio at their 2026 Innovate Convention at the JW Marriott Hill Country. Mallory Cruise-McGrath, managing editor of Floor Covering Weekly, and member of the…

Apr 02

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Kevin Logue Discusses Highlights of Alliance Flooring’s Annual Meeting

By Alliance Flooring Convention

San Antonio, TX — March 30, 2026 — Kevin Logue, Co-President and CEO of Alliance Flooring, and Kemp Harr discuss plans for this week’s annual meeting in San Antonio, Texas. Roughly half of the buying group’s flooring retailer members have…

Feb 19

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Alliance Flooring Appoints RJ Dunn as Southeast Regional Manager

By Alliance Flooring Employees

ALPHARETTA, GA, 2/19/2026 – Alliance Flooring announced today that RJ Dunn has joined the organization as Southeast Regional Manager, supporting members across the Southeast while also identifying and recruiting new retailers to join the Alliance Flooring program. Dunn previously worked…

Feb 09

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Alliance Flooring Appoints Rachel Stanley as Vice President of Member Experience

By Alliance Flooring Employees

ALPHARETTA, GA, 2/9/2026 – Alliance Flooring announced today that Rachel Stanley has joined the organization as Vice President of Member Experience, an executive role focused on delivering a world-class, end-to-end member experience that drives engagement, retention, and long-term member value.…

Sep 08

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2026 Convention Information Announced

By Alliance Flooring Convention

Chattanooga, TN — 9/8/25 Alliance Flooring announced today their Innovate Convention taking place March 28-31, 2026 in San Antonio, TX, at the JW Marriott Hill Country. This year's event marks the 29th time the company has held their annual convention.…

Jul 22

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Alliance Flooring Announces Leadership Promotions

By Alliance Flooring Employees

Alliance Flooring announced the promotion of three dedicated team members — Ethan Logue, Megan Polk and Parker Brummel — into expanded leadership roles within the organization. Each has demonstrated exceptional commitment and talent, and their promotions reflect the company’s ongoing…

Jun 25

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Alliance Flooring Members Take Vacation Seriously

By Alliance Flooring Convention

Park City, UT (June 25, 2025) — The 28th annual Alliance Flooring Convention was held in Park City, Utah, at the Grand Hyatt Deer Valley, June 16-20. Themed Family Vacation, members came together to learn, network, share ideas, and see…

Jan 06

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2025 Convention Dates and Location Announced

By Alliance Flooring Convention

Chattanooga, TN — 1/6/25 The 28th annual Alliance Flooring Convention will be held in Park City, Utah, at the Grand Hyatt Deer Valley, June 16-20. The theme will be Family Vacation. More details to come.

Oct 11

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Next Generation Summit All About Sharing Ideas

By Alliance Flooring Summit

Chattanooga, TN, 10/10/24 – Alliance Flooring Summits enhance member businesses through networking, sharing best practices, and training. This year's Summit, called the Next Generation Summit, was held from September 29 - October 2 at Barnsley Resort in Adairsville, Georgia. In…

Jul 27

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The Perfect Home Hard Surface Displays Have Shipped

By Alliance Flooring Business, Perfect Home

The Perfect Home hard surface displays including the Waterproof LVP Colorwall, the Laminate/PVC-Free Island, and the LVT Tower have shipped to member stores! The new hard surface color program offers products from multiple mills including a few unique offerings like…

Jun 13

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Alliance Flooring Holding Next Generation Summit at Barnsley Resort

By Alliance Flooring Business

Alliance Flooring Summits enhance member businesses through networking, sharing best practices, and training. In the past, these events have featured a single CarpetsPlus COLORTILE member who opened their business for the benefit of the group. But this year, we are…

May 01

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Alliance Announces David Ellis as Director of Member Development

By Alliance Flooring Business

As part of their commitment to continuous improvement and growth, Alliance announced today that David Ellis, who joined Alliance Flooring in 2005, has accepted the position of Director of Member Development. This is a strategic move to enhance Alliance Flooring's…

Apr 26

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Alliance Flooring and Members Raise Funds for Donation to FCEF

By Alliance Flooring Business, Connecting

Chattanooga, TN — 4/26/24 Alliance Flooring and its family of members recently donated over $15,000 to the Floor Covering Education Foundation (FCEF). The FCEF exists to bring awareness to the opportunities in the flooring industry, recruit new talent, aid in…

Mar 22

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Five Star Flooring Joins CarpetsPlus COLORTILE

By Alliance Flooring New Member

Chattanooga, TN — 3/22/24 Fred Geno, owner of Five Star Flooring in Raymond, NH, has joined our Alliance Flooring family as a new CarpetsPlus COLORTILE member! Fred attended our 2024 Next Generation Convention in Orlando and made the decision to join…

Mar 10

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Alliance Flooring Expands Perfect Home Retail Selling Solution

By Alliance Flooring Convention

Chattanooga, TN — 3/10/24 Alliance Flooring members came together recently for their annual convention to have fun, learn, network, share ideas and see new merchandising and product introductions. It took place at The Rosen Shingle Creek Resort in Orlando, from…

Feb 28

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Alliance Adds Supplier International Flooring Company

By Alliance Flooring Business

Alliance Flooring introduced International Flooring Company as a new supplier at their March 2024 Convention in Orlando. IFC, founded by Julian and William Dossche, is quickly making a name for itself with a growing product lineup, and the unique competitive…

Feb 12

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Alliance Flooring Pledges Support for FCEF

By Alliance Flooring Business, Connecting, Convention

Chattanooga, TN — 2/12/24 Alliance Flooring has enthusiastically announced their commitment to supporting the Floor Covering Education Foundation (FCEF) at their upcoming annual convention. This year's convention is scheduled to take place at The Rosen Shingle Creek Resort in Orlando, from…

Floor Xpo Joins CarpetsPlus COLORTILE

Diamond’s Home Furnishings Joins CarpetsPlus COLORTILE

Alliance Flooring Focuses on Education and Learning for 2026

WIFI Holds Roundtable Discussion at Alliance Flooring Convention

Kevin Logue Discusses Highlights of Alliance Flooring’s Annual Meeting

Alliance Flooring Appoints RJ Dunn as Southeast Regional Manager

Alliance Flooring Appoints Rachel Stanley as Vice President of Member Experience

2026 Convention Information Announced

Alliance Flooring Announces Leadership Promotions

Alliance Flooring Members Take Vacation Seriously

2025 Convention Dates and Location Announced

Next Generation Summit All About Sharing Ideas

The Perfect Home Hard Surface Displays Have Shipped

Alliance Flooring Holding Next Generation Summit at Barnsley Resort

Alliance Announces David Ellis as Director of Member Development

Alliance Flooring and Members Raise Funds for Donation to FCEF

Five Star Flooring Joins CarpetsPlus COLORTILE

Alliance Flooring Expands Perfect Home Retail Selling Solution

Alliance Adds Supplier International Flooring Company

Alliance Flooring Pledges Support for FCEF

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