The Future is Now
Get your business ready
for the next generation with
the Perfect Home® Retail
Selling Solution and
Technology Platform.
Alliance Flooring Family of Brands
Grow Your Business With Us
We Help Independent Retailers Compete in Today’s Ever Changing Business Environment
Our mission is to help you succeed in business and in life. Take advantage of tools and opportunities we offer like marketing, private label merchandising, and networking with other retailers who are happy to share insider secrets.
Empowering Independent
Flooring Retailers Nationwide
With Alliance Flooring, you have a team of professionals behind you working for your success.
Every Program and Benefit Helps Members Increase Revenue, Decrease Cost of Goods & Streamline Operating Costs
CarpetsPlus COLORTILE was founded to provide independent retailers with a menu of professional tools to grow a successful floor covering business.
The Industry's Best Merchandising
Our merchandising provides customers with an organized, comfortable shopping experience in elegant, easy-to-shop displays. Plus, our core product strategy always gives you the “best of the best” product mix in carpet and hard surfaces.
We Have Solutions for Your Digital Marketing Needs
Alliance Digital Marketing will supercharge your online marketing efforts. The Internet continues to outperform other marketing channels. We provide a full service suite of digital marketing tools to take full advantage of this vital part of your marketing.
Future Events
Latest Alliance Flooring News
Alliance Flooring Focuses on Education and Learning for 2026
San Antonio, TX — The 29th annual Alliance Flooring Convention took place March 28–31 at the JW Marriott Hill Country in San Antonio, Texas. This year’s theme, “Innovate,” was reflected in several new programs and initiatives designed to build on…
WIFI Holds Roundtable Discussion at Alliance Flooring Convention
San Antonio, TX — 4/3/26 Alliance Flooring's woman flooring retailers and suppliers met recently in San Antonio at their 2026 Innovate Convention at the JW Marriott Hill Country. Mallory Cruise-McGrath, managing editor of Floor Covering Weekly, and member of the…
Kevin Logue Discusses Highlights of Alliance Flooring’s Annual Meeting
San Antonio, TX — March 30, 2026 — Kevin Logue, Co-President and CEO of Alliance Flooring, and Kemp Harr discuss plans for this week’s annual meeting in San Antonio, Texas. Roughly half of the buying group’s flooring retailer members have…
Interested in Joining Our Family?
Joining our group will improve you personally and your bottom line and we will help you every step of the way from setup forward.
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