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Empowering Independent
Flooring Retailers Nationwide

With Alliance Flooring, you have a
team of professionals behind you
working for your success.

Alliance Flooring Family of Brands

Grow Your Business With Us

We Help Independent Retailers Compete in Today’s Ever Changing Business Environment

Our mission is to help you succeed in business and in life. Take advantage of tools and opportunities we offer like marketing, private label merchandising, and networking with other retailers who are happy to share insider secrets.

Every Program and Benefit Helps Members Increase Revenue, Decrease Cost of Goods & Streamline Operating Costs

CarpetsPlus COLORTILE was founded to provide independent retailers with a menu of professional tools to grow a successful floor covering business.

The Industry's Best Merchandising

Our merchandising provides customers with an organized, comfortable shopping experience in elegant, easy-to-shop displays. Plus, our core product strategy always gives you the “best of the best” product mix in carpet and hard surfaces.

We Have Solutions for Your Digital Marketing Needs

Alliance Digital Marketing will supercharge your online marketing efforts. The Internet continues to outperform other marketing channels. We provide a full service suite of digital marketing tools to take full advantage of this vital part of your marketing.

Future Events

Future Events

2024 Alliance Flooring Convention

Our 2024 Alliance Flooring Convention will be held March 1-5, 2024, at Rosen Shingle Creek in Orlando, FL.
Future Events

Perfect Home Summit

Our 2023 Perfect Home® Summit will be held October 22-25 at Barnsley Resort in Adairsville, GA.
Future Events

CarpetsPlus Member Summit 2024

Date for 2024 Summit will be announced at a later time. Carpet Collection in Buffalo, NY will host.

Latest Alliance Flooring News


Alliance Flooring Brings Mobile Marketing Onboard

Chattanooga, TN — 5/9/23  Flooring dealers with Alliance Flooring can grow their businesses with a customized website and digital marketing solutions thanks to a new partnership with Mobile Marketing. Mobile Marketing is offering members two options, both designed to highlight and…

Alliance Flooring Announces 2022 Award Winners

Chattanooga, TN — 5/3/23 Alliance Flooring named their 2022 award winners at their recent convention in Austin, TX. Retails Sales Associates of the Year Kyriah Ramsey Simmons - 3 Kings Flooring; Ft. Wayne, IN Joe Tenaglia - Lynch Carpet &…

Alliance Flooring Partners with Roomvo

Chattanooga, TN — 4/6/23  Alliance Flooring has partnered with Roomvo, the leading visualization tool in the interior design space, to provide their membership with visualization tools, custom websites, lead capture, and their brand new, in-store digital kiosk. "Roomvo helps provide…

Interested in Joining Our Family?

Joining our group will improve you personally and your bottom line and we will help you every step of the way from setup forward.

Find out more by clicking the button below or call us at 800-261-6456 for more details.

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