Alliance Flooring – Alliance Flooring, Inc

Business CarpetsPlus

June 15, 2026

Alliance Flooring Leadership Team Partners with Member to Create Boutique Flooring & Design Studio

Chattanooga, TN – When Western North Carolina retailer Locust Trading Company set out to reimagine its showroom experience, the goal was not simply to reduce square footage. The objective was to create a more intentional, design-focused environment that reflected the…

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Business CarpetsPlus Member Info Perfect Home

May 20, 2026

Karrianna Flooring Stepping Into an Exciting New Chapter

Lexington, KY — After attending this year’s Alliance Flooring convention in San Antonio, TX and participating in conversations around growth, showroom strategy, and customer experience, the Karrianna Flooring team made the decision to upgrade their showroom to the Perfect Home…

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Business Convention

May 18, 2026

Flooring Dealers Embrace A.I. Slowly But Surely

Article by Lisbeth Calandrino – At the recent Alliance Flooring convention in San Antonio, Texas, the subject of artificial intelligence (A.I.) was a big topic of discussion, especially during the educational sessions. During one of my talks there, I emphasized…

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New Member

May 7, 2026

Floor Xpo Joins CarpetsPlus COLORTILE

Chattanooga, TN — Michael Smith, owner of Floor Xpo in Conroe, TX, has joined our Alliance Flooring family as a new CarpetsPlus COLORTILE member! His right hand, manager Christie Witherspoon, attended our 2026 Innovate Convention in San Antonio and after…

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New Member

May 6, 2026

Diamond’s Home Furnishings Joins CarpetsPlus COLORTILE

Chattanooga, TN — Rose Hilliard, owner of Diamond's Home Furnishings in Winnsboro, LA has joined our Alliance Flooring family as a new CarpetsPlus COLORTILE member! After discussing options with us and learning about us from other members, she made the…

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Convention

April 9, 2026

Alliance Flooring Focuses on Education and Learning for 2026

San Antonio, TX — The 29th annual Alliance Flooring Convention took place March 28–31 at the JW Marriott Hill Country in San Antonio, Texas. This year’s theme, “Innovate,” was reflected in several new programs and initiatives designed to build on…

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Connecting Convention

April 3, 2026

WIFI Holds Roundtable Discussion at Alliance Flooring Convention

San Antonio, TX — 4/3/26 Alliance Flooring's woman flooring retailers and suppliers met recently in San Antonio at their 2026 Innovate Convention at the JW Marriott Hill Country. Mallory Cruise-McGrath, managing editor of Floor Covering Weekly, and member of the…

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Convention

April 2, 2026

Kevin Logue Discusses Highlights of Alliance Flooring’s Annual Meeting

San Antonio, TX — March 30, 2026 — Kevin Logue, Co-President and CEO of Alliance Flooring, and Kemp Harr discuss plans for this week’s annual meeting in San Antonio, Texas. Roughly half of the buying group’s flooring retailer members have…

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Employees

February 19, 2026

Alliance Flooring Appoints RJ Dunn as Southeast Regional Manager

ALPHARETTA, GA, 2/19/2026 – Alliance Flooring announced today that RJ Dunn has joined the organization as Southeast Regional Manager, supporting members across the Southeast while also identifying and recruiting new retailers to join the Alliance Flooring program. Dunn previously worked…

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Employees

February 9, 2026

Alliance Flooring Appoints Rachel Stanley as Vice President of Member Experience

ALPHARETTA, GA, 2/9/2026 – Alliance Flooring announced today that Rachel Stanley has joined the organization as Vice President of Member Experience, an executive role focused on delivering a world-class, end-to-end member experience that drives engagement, retention, and long-term member value.…

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