2027 Convention Information

More details to come about the 30th annual, 2027 Alliance Flooring Convention.  

2026 Convention in San Antonio, TX

The 29th annual Alliance Flooring Convention took place March 28–31 at the JW Marriott Hill Country in San Antonio, Texas. This year’s theme, “Innovate,” was reflected in several new programs and initiatives designed to build on the buying group’s success.

The result was one of the most informative and interactive meetings the group has hosted. “We listened to the members,” said Ryan Dunn, co-president and CEO. “This agenda is completely different than what we have done before. We had one short general session when we normally do two. And then we scheduled the interactive forums, which we haven’t done before. Members asked for this and we made it happen.”

Held on the final day of the convention, the member-led forums covered a wide range of topics, including social media and digital marketing, claims, growth through expansion, the $3 million wall (and how to break through it), A.I. in business, entering commercial work, multifamily specialization and maximizing rebates. “It’s all about the member,” Dunn said. “We will never tell the member what to do, but we are there to help them every step of the way.”

That support includes the Perfect Home retail selling solution and technology platform, launched in 2023. This year, eight new wood programs were added. Currently, hardwood accounts for just 4% of Alliance’s product mix but remains a key focus area. “That number (4%) shocked me,” said Kevin Logue, co-president and CEO. “There is definitely room for growth with hardwood.”

Logue noted that Alliance hosted a wood showcase in Utah last summer but delayed the program’s rollout until this year. “We waited until the end to add hardwood because we really wanted to do our research and package it to the dealers the right way. We put together eight modular programs from eight different suppliers.”

At present, carpet (40%) and resilient (37%) products make up the majority of Alliance Flooring’s portfolio, with both categories showing growth last year. Resilient sales increased 15% year over year, while carpet rose 4.5%. Overall, Alliance Flooring members saw sales grow by 5.68% in 2025, compared to a 7% decline for the industry. “We’re outpacing the industry, we’re outselling the industry,” Logue said. “We’re definitely selling more better goods.”

Perfect Home, which focuses on higher-end products, has played a major role in driving those gains. As Logue explained, “Perfect Home is a selling solution that gives our dealers an advantage. It helps facilitate sales of higher-end products, especially carpet. But it’s also that we have a great group of dealers who grind and hustle and win business.”

That momentum has continued into 2026, with Alliance members reporting low single-digit sales growth despite challenges such as mortgage rates climbing above 6% and uncertainty related to the war in Iran. Inside the JW Marriott San Antonio Hill Country Resort, however, the atmosphere remained upbeat. “Our members are fired up,” Dunn said.

Logue shared a similar outlook, “We’re bullish and optimistic about 2026. We feel there is a lot of pent-up demand that is going to break free. We must make sure our members are ready when it does break free.”

In 2026, Alliance Flooring is launching a new initiative called Member Experience. Led by Rachel Stanley, vice president, the program focuses on listening to members and ensuring each dealer receives maximum value from the group. At its core, the initiative is about providing the tools members need to succeed.

Members often cite Alliance’s consistent outreach and strong sense of community as key factors in their success. “We’ve been a member since 1999, so it’s obvious we love this group,” said Todd Ramsey, co-owner of 3Kings Flooring in Fort Wayne, Ind. “If you can’t be successful with the tools and knowledge and programs Alliance gives you, then you can’t be successful.”

Rhonda Compton, owner of Rocky Mountain Flooring in Twin Falls, Idaho, and a member since 2015, added: “I love everything about this group. They’re always thinking about the member and what they can do to help. The latest example was Perfect Home, which has been a nice addition to our showroom and helped increase our business.”

During the convention, Alliance Flooring also welcomed 10 new flooring suppliers and three technology companies. Among them is Hallmark Home, which will offer cabinets, luxury vinyl plank and laminate. “They’re a family-owned business that people respect and we’re a family-owned business,” said Mark Casper, vice president of sales and marketing for Hallmark. “You can immediately feel the kinship with their dealers.”

While welcoming new partners, Alliance executives also recognized long-standing relationships, including Karndean, its top hard surface supplier. “They’ve been a tremendous believer in what we are doing in Perfect Home,” Logue said of Karndean. During Monday’s session, Karndean CEO Bill Anderson spoke about the strong bond between his company and Alliance Flooring.

Alliance also welcomed several other new suppliers and brands, including Artistic Finishes, Denali Hardwood Floor, Fabrica Wood, GalleherDuffy (part of Artivo Surfaces), Hallmark Home, Intermountain Wood Products and Revolution Mills.

The Awards Banquet was held Tuesday night. It was very special night also because the group honored Jon Logue with a posthumous Lifetime Achievement Award. Jon was one of the two founders of the company and was instrumental to the growth of the business.

The Award winners were:

• Gold Record Award Winners – Members who purchased over $1 million through the program
• Platinum Record Award Winners – Members who purchased over $2 million through the program
• Outstanding Performance East – Donald Schwarzer, Circle Floor Company, Parma, OH
• Outstanding Performance Central – Shawn Yaeger, CabinetsPlus CarpetsPlus, St. Louis, MO
• Outstanding Performance West – Cesar Acosta, CM CarpetsPlus, Stockton, CA
• Highest Sales Increase East – Will Jones, Tom’s Carpet and Flooring Outlet, Chattanooga, TN
• Highest Sales Increase Central – Marc Bryan, Bryan Flooring, Des Moines, IA
• Highest Sales Increase West – Sharon Cherneva, Fairbanks CarpetsPlus
• Retail Sales Associate of the Year – Ben Shepherd, Gainesville CarpetsPlus Colortile, Gainesville, FL
• Retail Sales Associate of the Year – Jeff Critchlow, Hoosier CarpetsPlus Colortile, Bloomington, IN
• Perfect Home Member of the Year – Todd Ramsey, 3Kings Flooring, Ft. Wayne, IN
• Perfect Home Supplier of the Year – Engineered Floors
• Member’s Choice Supplier of the Year – Karndean
• New Supplier of the Year – IFC
• Supplier of the Year Soft Surface – Mohawk
• Supplier of the Year Hard Surface – Shaw Floors
• Retailer of the Year – Diane McEvilly, Hoosier CarpetsPlus Colortile, Bloomington, IN

2025 Convention in Deer Valley, UT

The 28th annual Alliance Flooring Convention was held in Park City, Utah, at the Grand Hyatt Deer Valley, June 16-20. Themed Family Vacation, members came together to learn, network, share ideas, and see new merchandising and product introductions, including new Perfect Home updates and give input to help shape a new category – Perfect Home Hardwood.

The Perfect Home Selling Solution was launched at the 2023 Austin, TX convention and all 50 sets immediately sold out.

“The first 50 who took it on were pioneers with taking the vision we had,” Co-President and CEO, Ryan Dunn shared with attendees. Currently, 72 members have brought on Perfect Home with the goal being 100 members. “Of the 72 Perfect Home dealers, it’s evenly split between the East Coast and West Coast,” Dunn added.

The program rolled out in phases. Phase 1 was carpet which shipped in September 2023. Then LVP, LVT, PVC-Free, and Laminate rolled out in Phase 2 in July 2024. Now comes Phase 3 which is hardwood, to be launched in 2026. Perfect Home members gathered on Tuesday morning to provide input and kick off the Perfect Home Hardwood Showcase. Co-Presidents and CEOs, Ryan Dunn and Kevin Logue shared what this showcase was to accomplish.

Logue asked members to provide specific feedback to help shape the Perfect Home Hardwood program. He said, “We need to hear from you and what you want so we can make this as effective a program as possible. Answers to questions such as, which suppliers do you want, what species do you sell most, and what constructions are selling for you.”

He also shared national trends in hardwood and added that there would be 15 minute supplier stations set up where they would review styles from several potential hardwood suppliers. Additionally he said that he and Ryan would have a station where members could provide that critical input to help them shape the program so it would be most effective in the field for them.

The stage is set, Logue stated, for hardwood to make a comeback. “Wood continues to take share — the timing for what we’re doing here is perfect,” Logue said.

On Tuesday afternoon, we held a Women in the Floor covering Industry (WIFI) roundtable meeting, moderated by Mallory Cruise McGrath, Senior Managing Editor of Floor Covering Weekly. WIFI’s mission is to attract, engage, educate, and empower women in the floor covering industry. A few of the topics were:

1. Ways to Lean on Alliance Flooring: Available resources and how to look to the group for growth
2. Staying Steady in a Down Market
3. Breaking New Ground: Entering new categories and markets
4. Generational Success: Expertly passing or grabbing the baton
5. Tech Tools: Where it helps and where it hurts

Wednesday began with the Opening Session. Logue shared the Past, Present and Future of the Perfect Home program. He said, “You are a part of the hottest thing going in flooring. Thank you for helping us build this.” For the ‘Past’ he shared results from the first year of sales. “It’s been a resounding success.” For the ‘Present,’ Logue added, “We’re seeing great results and interesting facts that will help us shape and update what we have in the field.” The ‘Future’ includes Phase 3 which is Perfect Home Hardwood.

The morning proceeded with speakers John Callahan, Karndean’s National Accounts Manager for Buying Groups, Ben Hillman, Shaw’s Vice President of Buying Groups, and Brett Miller,  NWFA’s Vice President, Technical Standards, Education, and Membership. Each shared some great information with members.

The afternoon session was filled with helpful information about the economy from Steve Jermier, Wells Fargo’s Senior Vice President of Relationship Management and Nicole Cervi, Economist from Wells Fargo. Nicole addressed subjects such as tariffs, spending growth, labor markets, and mortgage rates. She shared that the economic fundamentals are solid and while we may see continued soft sales in Q3 and Q4 she expects growth to pick up in 2026, especially if the Fed cuts rates like she thinks they will later this year by 50-75 basis points.

For Thursday’s closing session, Ron Dunn, co-founder and former co-CEO of Alliance Flooring, was tapped to bring the keynote address about ‘Leadership’. He began by saying, “I want to acknowledge you have lead through some tough times these last three years; you’ve lead through inflation, rising wages, and a labor shortage of skilled installers.”

Ron added, “The hardest person to lead is yourself. Self leadership is the key to influence. You cannot have sustained performance without self leadership.” He continued, “To be the best leader you can be, you have to decide you will prioritize what you value most over what you want now. Decide to not lie to yourself, just be honest and take inventory. It’s very difficult to lead yourself by yourself so always get input from trusted sources.” He went on to add some wise pointers to help you be an exceptional leader:

• Embrace the cumulative IQ
• Ask great questions
• Remain inquisitive
• Never stop learning
• Champion networking

New CarpetsPlus COLORTILE merchandising introductions were shared next by Logue which included both carpet and hard surface offerings. A total of 10 new displays and updates were shown.

Will Young, Senior Vice President of Residential Sales for Engineered Floors, closed out the speaker lineup for the day. He stated that headwinds almost always have tailwinds. He shared that homes are in a headwind right now experiencing historic inventory lows and that 90% of sales are existing homes, and 10% new builds. Multifamily replacement has really dropped off because people are staying in apartments longer waiting to move into a home when they can afford it. But a bright spot is in new apartment buildings.

According to Young, the outlook for Remodel and Retail Market includes these points:

• Soft business conditions across all retail segments
• Solution dyed polyester continues to take share
• Domestic supply gets the spotlight
• Visual product enhancements take center stage because consumers look at colors and what it looks like

Dunn and Logue took the stage to give a few instructions to members before going into the Exhibit Hall and letting them know what they would see and any new suppliers to visit. They also introduced a unique supplier of custom medallions and motifs made by a master Karndean installer, Travis Robison of Robison Design Flooring, who just happens to also be a member. He has developed a way to create and sell these custom creations exclusively to the Alliance Flooring group.

The energy was electric with members swarming the space to go see all the new products and suppliers. Artivo, Galleher, Stanton, Cain & Bultman, Marquis, Floorzap, and Tech Stain-X were new suppliers in attendance.

2024 Convention in Orlando, FL

The 2024 Convention took place at The Rosen Shingle Creek Resort in Orlando, from March 2 to March 5.

One year ago, the Alliance Flooring buying group introduced the Perfect Home retail selling solution. The two-pronged approach to flooring sales utilizes merchandising and technology to bridge the gap between the digital and in-store experiences. It was a strategic investment that the group’s leadership says carefully balances the fierce independence of its 322 retail members with the need for a unified approach to marketing.

50 members of Alliance Flooring invested in the inaugural rollout of the system in Austin 2023, which began with soft surface. The carpet system includes 195 products that are merchandised in three collections of 48 cards organized by style, performance and comfort.

The Perfect Home system is designed as a boutique store-within-a-store program. Merchandising displays can be ordered for wall or island presentation, depending on a store’s specific needs, and leaves the remainder of a retailer’s showroom square footage to showcase other manufacturer or distributor programs as needed for their local market.

The hard surface program includes a Luxury Vinyl Plank Colorwall, PVC-free flooring and laminate display, and two tile displays.

In addition to the in-store merchandising displays, the system can include an in-store Roomvo interactive touchscreen display that mirrors that products and experience that consumers may have on the retail websites. In addition to Roomvo, they have developed an Interactive Design Consultant, or IDC. The IDC technology is exclusive to the flooring industry for Perfect Home members. With IDC consumers are guided through the flooring selection process by a designer who recommends products based on the customer’s design preferences. The matching products can be seen in the room visualizer and saved for an in-store visit.