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See What the Next Generation is All About


Make plans to attend our convention coming up March 2-5 at Rosen Shingle Creek in Orlando. If you are interested in Perfect Home, you need to be here!

   Perfect Home is our all-new retail selling solution and cutting-edge technology platform developed to provide an unforgettable and unique shopping experience for your customers.

Convention Agenda

Saturday March 2nd

  • 12:00 | Lunch for golf participants
  • 1:00pm | Golf Tournament – shotgun start
  • 6:30pm | Dinner for golf participants

Sunday March 3rd

  • 9:00am – 5:00pm | Member Registration | Panzacola Registration
  • 10:00am – 12:00pm | Next Generation Women Leaders in Flooring Retail, a discussion panel and brunch hosted by WIFI and moderated by Amy Rush-Imber of FCW | Conway
  • 1:30pm – 3:00pm | Perfect Home Next 50 Presentation (for members who don’t have Perfect Home) | Panzacola North
  • 6:30pm – 9:30pm | Beach Themed Welcome Dinner | Gatlin Terrace (Panzacola North in case of rain)

Monday March 4th

  • 8:30am | General Session with Keynote Speaker | Panzacola North
  • 11:00am – 5:30pm | Exhibit Hall | Panzacola South
  • 6:30pm | Dinner on your own with supplier

Tuesday March 5th

  • 9:00am – 4:00pm | Breakout Sessions and Training: Technology, RSA, & Owner-focused seminars featuring Lisbeth Calandrino, John Kimmel, Jim Aaron & others | St. John’s
  • 12:00pm – 1:00pm | Lunch | St. John’s Pre-function
  • 6:30pm – 11:30pm | Reception & Awards Dinner followed by 90’s party | Panzacola North


* Days and times are subject to change

Speakers and Other Highlights

Lisbeth Calandrino

As Chief Inspiration Officer of Lisbeth Calandrino and Associates, Lisbeth is recognized as a leading authority on sales, customer service and floor covering. She has published five books on sales and customer service and in 2017, she was voted by Floor Covering News as “One of the Top 10 Influencers” in the flooring industry. Her customers read like “who’s who” in the flooring business, including five of the leading box stores, independent retailers from five to fifty million dollars, major buying groups, manufacturers, interior designers, and architects. Don’t miss her meaningful ideas you can take back and implement right away that will improve your business!

John J. Kimmel

John J. Kimmel started his career as a professional salesperson in the floor covering business in 1984 and advanced into sales management in 1988. Over the next 30 years John developed his sales and business skills, including hiring, managing, leading, and training of sales professionals and executives. Since then he has added public speaking and writing to his list of passions, publishing his first book in 2016. His experience includes wholesale, intangibles, and high-end retail on a local, regional and national level. He has even trained internationally. His background in Mergers & Acquisitions, operations, marketing, finance, and logistics adds to his understanding of his most valuable area of expertise; sales.As a Certified Human Behavior Consultant (CHBC) and a certified John C. Maxwell leadership trainer, Kimmel is an expert in communication, culture and leadership and has trained on sales and sales leadership on a constant basis for well over three decades.  John will leave you with practical tools to improve your company immediately!

Jim Aaron

The installation labor crisis is very real. And the key to making any significant progress against it lies in local engagement. It is essential that both the recruiting of new talent into the labor pipeline and their initial training take place at a local level. In this session, you’ll learn ways you can partner with the Floor Covering Education Foundation to make exactly that happen in your community – both with a short term and long-term approach. The time is now to take ownership and control of this vital part of your business!We will be donating $100 per attendee to help the FCEF’s mission.

Russ Rogg

Russ Rogg, president of Metroflor Corporation and current chairman of the Resilient Floor Covering Institute (RFCI) will be our keynote speaker at convention. Russ will shed light on what the association is doing to support the growth and well-being of the resilient category through advocacy, creating technical standards and certifications such as FloorScore® and Assure™ and what lies ahead for the fastest growing segment in our industry.​Metroflor website: metroflor.comRFCI website:  Russ will share some industry forecasts and trends so don’t miss it!

Whether you’re experiencing our convention for the first time or tenth, you will always come away with a valuable best practice that could mean a great deal to your business.

  • Network with hundreds of top dealers
  • Interact with industry executives & leaders
  • Financial & Business Training
  • Industry Guest Speakers & Breakout Sessions
  • Member Best Practice Sessions
  • Alliance Flooring General Sessions
  • Industry Trends & Forecasts
  • Visit supplier exhibits & see new products