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October 5, 2022

UltraTouch® Brand Carpet Introduced

The family of exclusive, private brands has been expanded with the introduction of UltraTouch carpet. UltraTouch combines both value-oriented soft BCF nylon and soft BCF polyester into one display. The UltraTouch program has maximum impact at minimum cost. CarpetsPlus COLORTILE…
October 5, 2022

EcoChoice® Flooring Brand Launches

CarpetsPlus COLORTILE is the first group to introduce a brand based on environmental impact. Recognizing the importance of environmental initiatives to consumers, the EcoChoice Flooring brand is born. An assortment of environmentally friendly products, EcoChoice Flooring is merchandised to attract…
October 5, 2022

Dual-Line Visa Card Program Offered

Through this unique program, participating retailers can offer customers increased purchasing power with two revolving lines of credit on one card. One line is dedicated for purchases at participating locations and the other line for Visa card purchases worldwide, everywhere…
October 5, 2022

Alliance Online Member Site Goes Live

The CarpetsPlus COLORTILE Alliance Online member “backroom” website goes live in 2005.  This site gives members easy access to have what had to previously be printed and mailed. From pricing and rebate reports to current news and display performance, it’s all there at…
October 5, 2022

Carpet Selling System Introduced

The CarpetsPlus COLORTILE “Define Your Style” Design Gallery carpet selling system is introduced in 2003 at the Minnesota Summit. The new system includes a walk-up kiosk to help narrow customers’ choices by using visual aids to define three important decisions…
October 5, 2022

Floorco Direct-To-The-Trade Launches

The Floorco Direct-to-the-Trade division is launched by CarpetsPlus COLORTILE in 2002 with a test store in New Orleans, LA, owned and operated by David Gaspard. The Floorco business model focuses on builders, realtors and designers with a showroom that never closes and…
October 5, 2022

Alliance Flooring Acquires COLORTILE

CarpetsPlus acquires COLORTILE in 2002 to become CarpetsPlus COLORTILE. In 1953, COLORTILE opened its first store in downtown Kankakee, Illinois. With over 60 years of national retail presence, COLORTILE is still the #1 consumer-recognized flooring retailer. Today, COLORTILE is still the most recognized…
October 5, 2022

First CarpetsPlus Member Signs On

In January of 1997, John MacCheyne, owner of MacCheyne’s CarpetsPlus COLORTILE in Fairbanks, Alaska, signs on to become CarpetsPlus of America’s first member. MacCheyne said, “The bottom line is if you’re in the floor covering business, and not associated with…
October 5, 2022

CarpetsPlus Of America Is Established

CarpetsPlus of America is established in the fall of 1996 by Ron Dunn and Jon Logue with the philosophy that emphasized independent store ownership backed by the buying power of a national chain. The core principle of this new venture…