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CarpetsPlus COLORTILE provides independent retailers professional tools to grow a successful floor covering business.


Alliance Flooring, Inc. was founded in 1997 to provide independent flooring retailers the professional tools and support they need to grow a successful floor covering business. As a CarpetsPlus COLORTILE® member you will see sales increase and overhead decrease, every step of the way from store setup forward.

We help independent flooring retailers compete and succeed in today’s ever changing marketplace. Take advantage of our complete menu of business tools and resources like best-in-class digital marketing, private label merchandising, exclusive products and retail selling solutions.

Revolutionize Your Business with Perfect Home®

Perfect Home is an all-new retail selling solution and cutting-edge technology
platform developed to provide an unforgettable and unique shopping experience
for your customers. With our PerfectVUE® room visualizer, in-store digital kiosk and our
exclusive Interactive Design Consultant, Perfect Home bridges the gap between online
and in-store shopping, an experience your customers and sales team will love.

Reach and Engage New Customers Online

Our industry-leading digital marketing will help generate new leads and customers. From state-of-the-art websites with robust lead capture and SEO to complete product catalogs and customization, you will see business improve as you close more sales. We also offer online marketing services and campaigns that are second to none.

Showcase a Comprehensive Core Product Assortment

Today’s flooring consumer is overwhelmed with endless choices. We offer focused and
targeted solutions in all flooring categories by selecting and featuring the best available
product options that offer the complete package of color, style, service and value.

Merchandising for a Professional, Coordinated Showroom

Our elegant, furniture quality displays provide a clean & sophisticated retail presence. They feature complete selling stories & visual merchandising concepts helping your RSA’s make the sale. Plus these unique collections have all the latest in product technology & value-added benefits to give you the edge you need in your market.

Network With Other Successful Retail Store Owners

Our conventions and summits offer amazing networking opportunities with other store owners. When you join CarpetsPlus COLORTILE you’re joining a family of like-minded retailers who are willing to share their insider secrets and best practices. This ensures greater success for the group as a whole and everyone benefits from this shared knowledge.

Reduce Operating Expenses & Cost of Goods

Lower your operating expenses through networking best practices with like-minded entrepreneurs, and reduce your overall cost of goods sold with group pricing discounts and opportunistic buys. CarpetsPlus COLORTILE members typically increase profits the first year of membership.

Streamline Operations

Gain access to Best Practices and Proven Ways involving showroom layout, department management, sales, marketing and promotion, warehouse operations, measuring and installation. Learn new ways to approach business that will take your company to the next level.

Interested in Joining Our Family?

Joining our group will improve you personally and your bottom line. Find out more by clicking the button below or call us at 770-528-0222.


Learn More

CarpetsPlus COLORTILE has the strength of a big buying group but feels like a family. We have grown exponentially since joining the group. They helped us revolutionize our business!

DanSmiddy’s CarpetsPlus

I love this group. I love being part of a business family. I love knowing that I can call on any other owner anywhere in the country and they are willing to help.

EricCarpetsPlus of Wyoming

When we installed our new CarpetsPlus COLORTILE sign we saw a dynamic increase in consumer traffic. It was almost like changing from a no-name restaurant to a McDonald’s® overnight. Our parking lot is always full.

TonyBixby Plaza CarpetsPlus COLORTILE

The benefits, best practices and synergies we receive from working with each other at our Summits and Conventions are immeasurable. Joining was the best business decision that I have made, period.

GaryCarpet Collection

I joined CarpetsPlus because they give us the tools to succeed as a large or a small store.

StaceySP Flooring & Design

The negotiated pricing, rebates and private labeling helped us immediately pickup 2-3% in gross profit. We also appreciate the freedom to choose what we want in our showroom. Nothing is mandated.

DonLake Interiors

This group gives you the opportunity to have a competitive edge when going against the box stores and local competition. The exclusive product line not offered to anyone else helps us protect our bottom line.

Todd3 Kings Flooring

We joined CarpetsPlus for the menu of business benefits and received so many additional peripheral things that we didn’t realize we even needed or wanted. The networking and camaraderie are amazing.

BobBob & Pete’s Floors

Networking is one of the biggest factors of why I’m a member. There are so many people out there far smarter than me running their business who I’m fortunate to interact with at our Conventions and Summits.

MarkFloor Craft

Over the years as software and social media were undergoing rapid changes, I suddenly had an increased dependency on the collective talent at Alliance Flooring. With all the help they have to give me – I’m staying right here and would encourage others to join as well.

MichaelCarpetsPlus of Wisconsin

CarpetsPlus continues to provide outstanding value for its members. We couldn’t possibly merchandise our floor this efficiently without their cost-saving, yet great looking sample vehicles.

MikeKaren’s Advance Floors