Alliance Flooring introduced International Flooring Company as a new supplier at their March 2024 Convention in Orlando. IFC, founded by Julian and William Dossche, is quickly making a name for itself with a growing product lineup, and the unique competitive advantage of being supported by their father Piet Dossche who first brought WPC to market in 2012 with COREtec. IFC brings both SPC and WPC to the group as well as Canopy, and an exclusive line available only to Alliance Flooring retailers.