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Chattanooga, TN — 2/12/24  Alliance Flooring has enthusiastically announced their commitment to supporting the Floor Covering Education Foundation (FCEF) at their upcoming annual convention. This year’s convention is scheduled to take place at The Rosen Shingle Creek Resort in Orlando, from March 2 to March 5.

Known for their dedication to charitable initiatives, Alliance Flooring has selected FCEF as its partner for the 2024 convention. As part of this partnership, a portion of every convention registration will be allocated to FCEF’s mission. Last year, Alliance Flooring’s charitable contributions surpassed $15,000, and they are poised to exceed this figure for FCEF in 2024.

The Alliance Flooring convention is a platform for their members to converge and engage in discussions that shape a successful future for their businesses. This year’s convention, with the theme, “The Next Generation,” will be focused on their new Perfect Home selling solution and technology platform, RSA training, store owner best practices, and fostering invaluable networking opportunities.

In a statement expressing gratitude for Alliance Flooring’s support, Jim Aaron, Executive Director of FCEF, said, “We’re delighted to be chosen as Alliance Flooring’s charity partner for their 2024 annual convention. We extend our sincere thanks to Kevin, Ryan, and their team for this show of support. Their commitment to our cause will help us to continue making lasting impacts on installation labor crisis that impacts the entire industry.”

Kevin Logue, Co-President and CEO of Alliance Flooring, voiced his support for FCEF’s initiatives, stating, “Like many others, we’ve been watching with great enthusiasm the progress and accomplishments Jim and his team have made in such a short time at FCEF. The installation labor crisis is something we hear about every day from our members, so we wholeheartedly support the organization doing the most to combat the issue. We challenge all our retail members as well as other buying groups to support FCEF financially as well. We’re excited about this partnership.”

As part of the convention’s agenda, Alliance Flooring has organized a day of breakout sessions, featuring Jim Aaron as one of the select industry speakers. Aaron will share insights into the progress and programs developed by FCEF, illustrating the tangible benefits that Alliance Flooring members can derive from this meaningful partnership. Furthermore, FCEF will prominently feature in the Alliance Flooring Exhibit Hall, providing members with convenient opportunities to explore collaborative initiatives, discuss recruiting strategies, and explore localized training solutions.

Ryan Dunn, Co-President and CEO, added, “The entire Alliance Flooring community looks forward to an exciting and impactful convention that will not only elevate our members’ businesses today, but also contribute significantly to the long-term success. Of course, there is no long-term success without a healthy installation labor pool and that’s why we’re excited to support FCEF.”

About Alliance Flooring, Inc:

Alliance Flooring, Inc is one of the flooring industry’s leading buying groups. They are committed to helping independent retailers compete in today’s ever-changing business environment. Providing local retailers with tools to succeed, networking opportunities, and enhancing industry relationships are distinct advantages of the Alliance Flooring program for independent store owners. Please call 770-528-0222 for membership information.

About Floor Covering Education Foundation

The FCEF was established to support the floor covering industry in several ways depending on the current needs of the industry. The mission of the FCEF is to bring awareness to the opportunities in the flooring industry, recruit new talent, aid in the funding of the student’s education, and facilitate job placement for these individuals into flooring industry careers.