2024 Convention in Orlando, FL
The 2024 Convention took place at The Rosen Shingle Creek Resort in Orlando, from March 2 to March 5.
One year ago, the Alliance Flooring buying group introduced the Perfect Home retail selling solution. The two-pronged approach to flooring sales utilizes merchandising and technology to bridge the gap between the digital and in-store experiences. It was a strategic investment that the group’s leadership says carefully balances the fierce independence of its 322 retail members with the need for a unified approach to marketing.
50 members of Alliance Flooring invested in the inaugural rollout of the system in Austin 2023, which began with soft surface. The carpet system includes 195 products that are merchandised in three collections of 48 cards organized by style, performance and comfort.
The Perfect Home system is designed as a boutique store-within-a-store program. Merchandising displays can be ordered for wall or island presentation, depending on a store’s specific needs, and leaves the remainder of a retailer’s showroom square footage to showcase other manufacturer or distributor programs as needed for their local market.
The hard surface program includes a Luxury Vinyl Plank Colorwall, PVC-free flooring and laminate display, and two tile displays.
In addition to the in-store merchandising displays, the system can include an in-store Roomvo interactive touchscreen display that mirrors that products and experience that consumers may have on the retail websites. In addition to Roomvo, they have developed an Interactive Design Consultant, or IDC. The IDC technology is exclusive to the flooring industry for Perfect Home members. With IDC consumers are guided through the flooring selection process by a designer who recommends products based on the customer’s design preferences. The matching products can be seen in the room visualizer and saved for an in-store visit.
