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Beaufort, SC — 8/25/22 Joe and Cassandra Williams, owners of Phoenix Flooring & Design in Beaufort, South Carolina, have joined our Alliance Flooring family as new CarpetsPlus COLORTILE members! We recently finished creating a gorgeous new, well-organized showroom. Joe and Cassandra were a pleasure to get to know as they prepare for the next chapter. They have a lot to offer with their business and are eager to expand. We put together a showroom package that was ideal for both them and the store’s customers.

Phoenix Flooring offers all flooring categories as well as cabinets and cabinet hardware. Just prior to our setup crew arriving, they doubled their showroom size as well as installing new CarpetsPlus COLORTILE signage in preparation for this partnership. We were able to help them a great deal in their carpet and LVP categories so they now have access to brands they had not previously.

Cassandra and Joe are both well versed in their fields. Cassandra has more than 15 years of experience in the furniture and design field. She earned her experience in the local market working for several well established furniture stores, where she learned the ins-and-outs of the furniture business and how to add just the right colors to enhance your home with the beauty and comfort of new furniture or flooring.

Joe, a veteran and native of Beaufort, South Carolina, began his career in the flooring industry in 1986 after leaving the US Air Force. As an independent installer he learned that providing excellent customer service means as much to the homeowner as giving them a beautiful new floor.

Cassandra and Joe believe in treating the customer in a way they would like to be treated with respect and dignity. They opened Phoenix Flooring & Design to give discerning customers the service and products they require and deserve, with every visit to the showroom the customer is met with a smile and just the right products to beautify their home.

We are looking forward to growing both our business and our partnership with Phoenix Flooring!