The family of exclusive, private brands has been expanded with the introduction of UltraTouch carpet. UltraTouch combines both value-oriented soft BCF nylon and soft BCF polyester into one display. The UltraTouch program has maximum impact at minimum cost. CarpetsPlus COLORTILE is the first retail group to put carpet made with these two fibers together in one display. This is an advantage to salespeople who are comparing these fibers as they talk with customers.